There are lots of ways to measure changing demographics. Census data, academic studies, think tank reports, and surveys and polls all offer valuable ways to get a read on where we’ve been and where we’re going.
This week I discovered World Cup Demographics:
- The World Cup and the rise of social media: The World Cup was the biggest social media event in history (618,725 per minute during the final match!). The pervasiveness of social media was underscored by Pope Francis himself joining in.
- The World Cup and the diversity of Millenials and their “global outlook”: Many of today’s Millenials played soccer as kids and teenagers. They know the game; they know many of the players. Case in point: When my husband and I traveled to Sweden earlier this summer, our Millenial son’s request was that we bring him back a Zlatan Ibrahimović soccer jersey! Soccer and the World Cup reinforce Millenials’ own diversity and their awareness of an increasingly globalized world.
- The World Cup and the influence of Hispanics in the U.S.: Univision, the Spanish-language TV media network, was a big winner in terms of viewers. With a record-breaking audience for the final game, Univision attracted 9.2 million viewers compared to ABC’s 17.3 million – more than a third of the overall market.
Personally, I find it heartening when something affirming draws so much of the world together. If nothing else, that makes it – as Brazilian soccer legend Pelé once said – “The Beautiful Game.” Next stop: Vancouver, Canada, and the Women’s World Cup in 2015!
by: Palma Joy Strand